(Adam: Come on. You smile first.)
These days government departments have launched campaigns to encourage their staff to provide service with a SMILE. And as you might have read in my account of my recent visit to renew my passport the service with a smile campaign is obviously working. Much to our delight after years of being confronted with sour-faced civil servants.
Today I discovered that a car distributor has also adopted a customer relations programme to encourage SMILES. This German-American company dresses their front line staff in T-shirts which bear the slogan…now wait for this…
IF YOU SMILE
WE WILL SMILE TOO
Sometimes the best of intentions can go terribly wrong because of a variety of reasons. This slogan obviously was thought up by a creative writer who’s been through the Malaysian sekolah jenis kebangsaan system of English comprehension.
So if we don’t smile you won’t issit? We are your customers you know.
Ya, ya, ya. I know that what they meant was if their service is good enough to put smiles on our faces they’d be happy and smile too. But the message sure lost something in translation.
Oh did I mention it was a German-American company? This is surely a German-American fuck-up.