I think I have finally figured out why so many things don't work out the way they should after the initial big hoo-hah to launch them. The reason is that the powers that are in charge keep losing track of the trees for the forests. It would appear that here in Bolehland that the veneer is much more important than the quality of the content.
What started me on this rant? I was on the way to pick up my son, Adam from school. Along the way I couldn't help but notice this series of banners with the faces of Badawi and Azalina, the minister of tourism. It took me sitting in the traffic jam a couple of minutes to realise that the banners were actually about the new Domestic Tourism programme launched by the ministry. But more than two-thirds of the banner was occupied by two smiling politicians. Now, much as Badawi might have a sincere toothy smile and the woman might be trying her best to look feminine I don't think they would form a big part of any decisions to go Cuti-cuti Malaysia. Right?
These type of banners are everywhere in the city. Advertising a variety of goods and services and all quite missing the point.
Along the same road and sharing lamp-posts with Badawi is another series of banners. This time supposedly advertising the fact that Kuala Lumpur will soon be a ...see? I actually can't even remember the product advertised. Why? 3-quarters of that banner was taken up by a photograph of the Federal Territory minister! He was officiating the launch of this thing that nobody remembers you see. So being the YB and VVIP he has to take centre stage. Never mind what we are trying to advertise.
Next time you travel past the Section 16/17 toll plaza towards KL look to the toll plaza on your right. You will see a series of huge posters of some of our prominent politicians. There's Badawi, Najib, Samy Velu, Ong Ka Ting. So?, you ask. So what are the posters advertising? Trumpeting the Barisan Nasional? Launching some government programme? Nope! It is the advertising for a college of NURSING!!! I may be wrong but I don't think any of those gentlemen are nursing experts, do you?
And that's it. We tend to concentrate too much on polishing balls rather that getting the job done. The prime minister cuts a ribbon to launch a tourism programme. HE gets all the attention on everything from news reports to advertising and promotional materials. The tourism programme? Errr...never mind la.
Let's open a nursing college. Okay, get Pak Lah, Ka Ting, Najib and Samy to put their faces on our posters. Waffor? Dunno. But they all VVIP ma, right? Sure can do something one.
Launch Wi-Fi programme for Kuala Lumpur. Let's invite the minister to officiate and make sure everybody knows about him coming to cut ribbon ok? Wi-Fi programme? Never mind la. That one later can do.
And so we go on and on and on...