Tuesday, September 15, 2009
The thinking car for the brain-dead Malaysian
Today, there is a full-paged, full-colour advertisement in the newspapers for the Proton Exora, Proton's debut entry into the MPV market. Nothing too exciting about that. Except, the headline for the advertisement caught my eye and frankly, stopped me dead in my tracks. Kudos to the copywriter who dreamed it up.
IT THINKS. SO YOU DON' T HAVE TO.
Now Malaysians have a car that does the thinking for them. Wah! Good or what?! Not that we ever did much thinking when driving anyway la. Road safety campaign keeps reminding us to THINK. The national car maker gives us a car that makes our thinking redundant. How la like dat?
So now, as Malaysians we don't even have to think when we are driving. One day soon we shall stop thinking altogether. Then 'their' job would be successfully completed. Anybody really sure the year is 2009 and not 1984?