Salam and hello dear friends and soon-to-be friends....,
We'd just like to take a moment to tell you how this whole event came about so that you know what you are getting yourself into. It's a bit lengthy but please do read up...it means a lot to us.
Late last year, a group of us realized that our breastfeeding advocacy stops where the sign says "BIG MONEY INVOLVED". We love breastfeeding so much and we feel that it can grow bigger with more awareness IF ONLY BREASTFEEDING IS A PATENTED PRODUCT WITH LOTS OF FUNDS TO GO INTO ITS MARKETING like formula milks. But this is not the case. BREASTFEEDING IS A PUBLIC COMMODITY. It does not belong to anyone therefore the responsibility to let it grow bigger is not in a corporation but to those who love it and want it to be back as the norm. And that is US, YOU and ME, the lay parents.
We dream big. We dream of TV commercial, we dream of posters to be put in public places, we dream of Malaysia being the first country to support breastfeeding that there is no need for alternative anymore. We dream of happy and thriving Malaysian generation.
But all these dreams are nothing without MONEY and we are just lay-parents like you. We have our ethics and can't be endorsed by certain companies that violate the Milk Code even if they can give us the money we really need.
So from early this year, we've started doing our background research on how to produce a campaign by end of this year. We are already halfway through. Our next step is to actually look for a production and advertising companies that want to work with us to produce a television commercial on breastfeeding in Malaysia. Lots more work to be done but this current phase; the fund-raising phase is the most important one of all.
This whole charity bazaar and the Malaysia Book of Records Simultaneous Breastfeeding event is one of the steps for us to realize that goal.
We still have more work to do but once we have the money, we can have more options and aim for high quality end-product. We hope to inspire future younger breastfeeding advocates to carry on this sort of campaign on annual basis. If we can do it, so can you. You can no longer say money is an issue for something like breastfeeding campaigns.
So when you sign up for this event, your RM20 means a lot to us in realizing this dream. We are sorry that we only came up with the Malaysia Book of Records so last minute (10 days before the event to gather 500 moms-and-babies to be exact) but this is where the fun lies. To see whether or not our breastfeeding-supportive community is made of the people who want to see it work.
So each time you sign-up at www.tinyurl.com/
And with that break, we will proceed to produce the first by-community to-community television commercial for breastfeeding. All funded by the empowered community.
We are big dreamers. If we can break this 500 moms-and-babies record for Malaysia Book of Records, we will go to Guinness World Record and commit to beat the 3000-strong moms-and-babies record set by the Philippines a couple of years ago.
But for now we are at 160 registrations. We need at least 340 more before 22nd August 2013 (3 DAYS TO GO). It seems crazy but we believe in the power of God and social media. You can share but YOU MUST SIGN-UP too. So please do so at:
The Gift of Love Charity Bazaar 2013 Committee Team